Draft for review

Google Ads pilot: proposed ads for The NearShore Company

Prepared by Black & Orange · November 11, 2026 · Search ads in English for the United States

Pilot30 days
BudgetUSD 1,300
Ad groups3
Landing pages3, one per group

How to read this page

1

Ad group 1 · Mexico Shelter & IMMEX

Companies that already know the word “shelter” or “IMMEX” and are comparing providers (Expert Ernesto, and First Time Frank once he knows the vehicle).

Budget share45%
Landing page/shelter-services-mexico/
Main call to actionBook a Mexico operations consultation
🔍shelter services in mexicoexample search
Combination A
Sponsored
tu-dominio.com › Shelter › Mexico
Shelter Services in Mexico | Own IMMEX License, 33 Years | We Manufacture With You
TNC provides the plant, people and IMMEX license. You bring the equipment and product. 33 years, 17 facilities in 4 cities. Clients stay 13 years on average.
33 Years in Mexico · Own IMMEX License · Equipment Stays Yours · 17 Facilities, 4 Cities

The ad promises: a way to operate in Mexico without building a Mexican company. The landing delivers: what a shelter is, IMMEX explained, a build-vs-shelter comparison, and the consultation form.

Combination B
Sponsored
tu-dominio.com › Shelter › Mexico
Shelter Services in Mexico | Shelter vs Building Your Own | What Is a Shelter Company?
Shelter or build your own? See the honest comparison and what each option takes. Book a Mexico operations consultation. No obligation; we'll say if a shelter isn't a fit.
33 Years in Mexico · Own IMMEX License · Equipment Stays Yours · 17 Facilities, 4 Cities
Combination C
Sponsored
tu-dominio.com › Shelter › Mexico
Shelter Services in Mexico | No Mexican Company Needed | Book a Mexico Consultation
TNC provides the plant, people and IMMEX license. You bring the equipment and product. Book a Mexico operations consultation. No obligation; we'll say if a shelter isn't a fit.
33 Years in Mexico · Own IMMEX License · Equipment Stays Yours · 17 Facilities, 4 Cities

Google mixes headlines and descriptions automatically and learns which combinations work. Headline 1 is always shown first; the rest rotate.

See every headline and description for this group

15 headlines (30 characters max)

  1. 1Shelter Services in Mexico
  2. 2Mexico Shelter Company
  3. 3IMMEX Shelter Program
  4. 4Own IMMEX License, 33 Years
  5. 5Don't Wait Years for IMMEX
  6. 6No Mexican Company Needed
  7. 7We Manufacture With You
  8. 8What Is a Shelter Company?
  9. 917 Facilities in 4 Cities
  10. 10How to Choose a Shelter
  11. 11Shelter vs Building Your Own
  12. 12What Does a Shelter Cost?
  13. 13Labor Short? Make It in Mexico
  14. 14Start at 20, Grow to 1,500
  15. 15Book a Mexico Consultation

4 descriptions (90 characters max)

  1. 1TNC provides the plant, people and IMMEX license. You bring the equipment and product.
  2. 2Shelter or build your own? See the honest comparison and what each option takes.
  3. 333 years, 17 facilities in 4 cities. Clients stay 13 years on average.
  4. 4Book a Mexico operations consultation. No obligation; we'll say if a shelter isn't a fit.

Your review

Headline “Don’t Wait Years for IMMEX” assumes getting an own IMMEX license takes two years or more. Is that accurate to say in an ad?

Headline “What Does a Shelter Cost?” teases price, and the landing says TNC quotes after a conversation. Are you comfortable with that?

Anything else on this group (wording, claims, tone)?

2

Ad group 2 · Contract Manufacturing Mexico

Buyers searching for a Mexico manufacturing partner with contract-manufacturing words, who may not know TNC’s model is different.

Budget share35%
Landing page/manufacturing-services-mexico/
Main call to actionTalk to a TNC manufacturing advisor
🔍contract manufacturing in mexicoexample search
Combination A
Sponsored
tu-dominio.com › Manufacturing › Services
Manufacturing Services Mexico | Not a Contract Manufacturer | Your Equipment, Our Plant
Bring your equipment and product. TNC provides the plant, workforce and compliance. Contract manufacturer or shelter? Learn which model keeps your process under your control.
Equipment Stays Yours · Own IMMEX License · Quality, Import/Export

The ad promises: a straight answer on which model fits. The landing delivers: how TNC works (your equipment, our plant), a shelter vs contract manufacturer table, and a fit check.

Combination B
Sponsored
tu-dominio.com › Manufacturing › Services
Manufacturing Services Mexico | Contract Manufacturing vs TNC | Our Team on Your Floor
Our people work your floor alongside yours: quality, import/export, daily operations. 33 years in Mexico, own IMMEX license. Tell us what you make and get a straight answer.
Equipment Stays Yours · Own IMMEX License · Quality, Import/Export
Combination C
Sponsored
tu-dominio.com › Manufacturing › Services
Manufacturing Services Mexico | Your Equipment, Our Plant | Talk to a TNC Advisor
Bring your equipment and product. TNC provides the plant, workforce and compliance. 33 years in Mexico, own IMMEX license. Tell us what you make and get a straight answer.
Equipment Stays Yours · Own IMMEX License · Quality, Import/Export

Google mixes headlines and descriptions automatically and learns which combinations work. Headline 1 is always shown first; the rest rotate.

See every headline and description for this group

15 headlines (30 characters max)

  1. 1Manufacturing Services Mexico
  2. 2Mexico Manufacturing Partner
  3. 3Contract Manufacturing vs TNC
  4. 4Not a Contract Manufacturer
  5. 5Your Equipment, Our Plant
  6. 6You Own the Process and IP
  7. 7We Run the Plant With You
  8. 8Our Team on Your Floor
  9. 9Own IMMEX License, 33 Years
  10. 1017 Facilities in 4 Cities
  11. 11Teams From 20 to 1,500
  12. 12Is Mexico Right for You?
  13. 13Shelter or Contract Mfg?
  14. 14Labor Short? Make It in Mexico
  15. 15Talk to a TNC Advisor

4 descriptions (90 characters max)

  1. 1Bring your equipment and product. TNC provides the plant, workforce and compliance.
  2. 2Contract manufacturer or shelter? Learn which model keeps your process under your control.
  3. 3Our people work your floor alongside yours: quality, import/export, daily operations.
  4. 433 years in Mexico, own IMMEX license. Tell us what you make and get a straight answer.

Your review

The keywords in this group are about contract manufacturing, but TNC is not a contract manufacturer. The ads say so directly (“Not a Contract Manufacturer”). Do you approve this approach?

Anything else on this group (wording, claims, tone)?

3

Ad group 3 · Mexico Entry, Cost & China

Decision-makers who already chose Mexico but not how, or who are comparing Mexico vs China (First Time Frank and Reshoring Rick).

Budget share20%
Landing page/manufacturing-in-mexico-guide/
Main call to actionDownload the free guide (Manufacturing in Mexico 2027)
🔍mexico vs china manufacturing costexample search
Combination A
Sponsored
tu-dominio.com › Mexico-Guide › 2027
Manufacturing in Mexico 2027 | What Mexico Really Costs | Download the 2027 Guide
Real costs, operating models, IMMEX, timeline and locations. Free guide for U.S. makers. Considering Mexico or moving from China? Get the numbers and a first-90-days roadmap.
33 Years in Mexico · 17 Facilities, 4 Cities · Own IMMEX License

The ad promises: real costs and a first-90-days roadmap. The landing delivers: a free guide in exchange for name, email and company, followed by a short nurture sequence.

Combination B
Sponsored
tu-dominio.com › Mexico-Guide › 2027
Manufacturing in Mexico 2027 | Is Mexico Cheaper Than China? | Your First 90 Days in Mexico
Compare building your own, a shelter and contract manufacturing. Partner checklist inside. Considering Mexico or moving from China? Get the numbers and a first-90-days roadmap.
33 Years in Mexico · 17 Facilities, 4 Cities · Own IMMEX License
Combination C
Sponsored
tu-dominio.com › Mexico-Guide › 2027
Manufacturing in Mexico 2027 | Short on Plant Labor? | Free Mexico Cost Guide
Real costs, operating models, IMMEX, timeline and locations. Free guide for U.S. makers. Written by a team with 33 years in Mexico. Enter your email and get the PDF right away.
33 Years in Mexico · 17 Facilities, 4 Cities · Own IMMEX License

Google mixes headlines and descriptions automatically and learns which combinations work. Headline 1 is always shown first; the rest rotate.

See every headline and description for this group

15 headlines (30 characters max)

  1. 1Manufacturing in Mexico 2027
  2. 2Free Mexico Cost Guide
  3. 3What Mexico Really Costs
  4. 4Mexico vs China: Real Costs
  5. 5Where to Locate in Mexico
  6. 6Your First 90 Days in Mexico
  7. 7Build, Shelter or Contract?
  8. 8IMMEX vs Maquiladora Explained
  9. 9Guide for U.S. Manufacturers
  10. 10Short on Plant Labor?
  11. 11Tariffs Squeezing Margins?
  12. 12Real Cost of Making in Mexico
  13. 13By a 33-Year Mexico Operator
  14. 14Is Mexico Cheaper Than China?
  15. 15Download the 2027 Guide

4 descriptions (90 characters max)

  1. 1Real costs, operating models, IMMEX, timeline and locations. Free guide for U.S. makers.
  2. 2Compare building your own, a shelter and contract manufacturing. Partner checklist inside.
  3. 3Considering Mexico or moving from China? Get the numbers and a first-90-days roadmap.
  4. 4Written by a team with 33 years in Mexico. Enter your email and get the PDF right away.

Your review

What is the final title of the guide? Headlines 1, 2 and 15 use “Manufacturing in Mexico 2027” and “Free Mexico Cost Guide”.

Headline “Tariffs Squeezing Margins?” is a question with no figures. Are you comfortable with it? We will not use USMCA vs China percentages until you verify them.

Anything else on this group (wording, claims, tone)?

Facts used across the ads

Please tell us if any of these should not appear in advertising.

Send your feedback

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